Hi, I’m
Salman Sarwar
WordPress Engineer, Developer & Creator
I build WordPress experiences, custom software and automation systems that help businesses work better.
Role
WordPress Engineer
Based in
Pakistan
Founder
TutsVela, since 2019
Status
Available for new projects
Seven years teaching WordPress. Plugins for FluentCart, stores on WooCommerce, and the software my own businesses run on.
Built with
WordPress
PHP
Laravel
React
TypeScript
JavaScript
WooCommerce
MySQL
Node.js
GitHub
Git
Brands & Collaborations
Rang-e-Khushboo POS
Counter software for a fragrance brand: fast checkout, product variants and stock that stays in step with the online store.
- Type
- Desktop software
- Role
- Design & development
- Status
- In use
02 / About
I build software because I understand the problems behind it.
I started with WordPress and grew into custom web and desktop software. Running my own businesses taught me what operations actually need, and teaching through TutsVela since 2019 keeps my work clear enough to explain.
Kadence builds, custom blocks and plugins your team can edit and the next developer can read.
- Kadence theme & global styles
- Custom Gutenberg blocks
- WooCommerce & FluentCart plugins
- Speed and SEO foundations
Web applications and desktop tools, such as point-of-sale and stock systems, for workflows that have outgrown spreadsheets and plugins.
- Admin dashboards
- APIs & data models
- Point-of-sale & stock tools
- Sync with your online store
Connect the tools you already use and let software handle the repetitive steps, with clear logs when something fails.
- Process audit
- Webhooks & integrations
- LLM steps with guardrails
- Failure alerts
A second opinion before you build: architecture, plugin and hosting choices, and a clear written plan your team can follow.
- Architecture review
- Plugin & stack audit
- Hosting & deployment advice
- Written recommendations
Core Web Vitals, structured data and crawlability, measured before and after each change.
- Performance fixes
- Schema markup
- Internal linking
- Migration checks
Clear, accessible page designs built in Kadence, with global styles that keep every page consistent.
- Page layouts & components
- Design tokens & global styles
- Responsive & accessible
- Handover for editing
WordPress development
Kadence builds, custom blocks and plugins your team can edit and the next developer can read.
- Kadence theme & global styles
- Custom Gutenberg blocks
- WooCommerce & FluentCart plugins
- Speed and SEO foundations
Custom web and desktop software
Web applications and desktop tools, such as point-of-sale and stock systems, for workflows that have outgrown spreadsheets and plugins.
- Admin dashboards
- APIs & data models
- Point-of-sale & stock tools
- Sync with your online store
AI and business automation
Connect the tools you already use and let software handle the repetitive steps, with clear logs when something fails.
- Process audit
- Webhooks & integrations
- LLM steps with guardrails
- Failure alerts
Node.js
GitHubTechnical consulting
A second opinion before you build: architecture, plugin and hosting choices, and a clear written plan your team can follow.
- Architecture review
- Plugin & stack audit
- Hosting & deployment advice
- Written recommendations
SEO and performance optimization
Core Web Vitals, structured data and crawlability, measured before and after each change.
- Performance fixes
- Schema markup
- Internal linking
- Migration checks
Website design
Clear, accessible page designs built in Kadence, with global styles that keep every page consistent.
- Page layouts & components
- Design tokens & global styles
- Responsive & accessible
- Handover for editing
WordPressDetails Website design04 / Ventures
Built and run in-house.
Education · since 2019
TutsVela.
Step-by-step WordPress and Kadence lessons you can follow on your own site.
Studio & products
SalmanWP
WordPress plugins and this site.
eCommerce + POS
Rang-e-Khushboo
Halal fragrances, online and at the counter.
Hosting
Hostoy
Web hosting, with plans sold through WHMCS.
Practical notes on WordPress, custom development and automation: what worked on real projects, and what I would do differently next time.
-
How I Approach WordPress Projects: From Planning to Launch
A practical walk-through of how a WordPress project moves from the first brief to launch: questions, written scope, a staging build, testing,…
First articles in progress
Practical notes from real projects are on the way.
Until then, step-by-step WordPress and Kadence lessons are on TutsVela on YouTube.
06 / Contact
Have a project in mind? Let’s talk.
Every inquiry gets a personal reply.
What happens next
- Send a short brief through the form, or email me.
- I reply personally with questions or next steps.
- If it is a fit, you receive a written proposal.
Based in Pakistan (PKT, UTC+5). Working with clients in Pakistan and abroad.